Maternity Style – Online Shopping

Now well into the third trimester, I am excited (and anxious) to be nearing the home stretch! Since late March when I made my first maternity purchases, I have been spending a good deal of time online, browsing maternity fashion websites, discovering new-to-me brands and shopping  for new clothes to accommodate my growing bump.

I haven’t had to buy a completely new wardrobe. In the second trimester, I could still wear many of my pre-pregnancy dresses, especially those made with bamboo or tencel knit which have a good stretch, are extremely comfortable to wear and are easy to dress up – with a tailored black blazer, statement jewellery and heels for dinner – or down – with a jean jacket and flats for a weekend outfit. For running errands or casual days, I also have a few pre-pregnancy tops and wrap cardigans that are loose-fitting enough to wear with my maternity jeans, lounge trousers or bamboo knit leggings.

What I have purchased over the past months are: a pair of under bump maternity jeans, a couple of maternity cocktail dresses, tunics (to wear with leggings), nightdresses and a dressing gown (which are also for my hospital bag), maternity sports bras, maternity and nursing lingerie, Mama Spanx and some comfy tees. Next on my list: breastfeeding tops and jumpers.

Here are the online independent shops that I’ve been browsing and shopping at for maternity fashion;

Isabella Oliver

Maternity Websites - Isabella Oliver

Ruched One Shoulder Maternity Dress (on sale £74.75) ¦ Grecian Maternity Tunic (on sale £30) ¦ Vivien Print Maternity Dress (on sale £83.85) ¦ Kim Slouchy Maternity Top (on sale £41.25) ¦ Ruched Maternity T-Shirt Dress (on sale £64.35)

When I first started looking for maternity clothes, Isabella Oliver kept coming up, from maternity fashion blog posts, to parenting magazine fashion spreads, to personal recommendations (mothers who loved the Isabella Oliver clothes they wore during their pregnancies). The Vivien Print Maternity Dress was one of my first purchases, which I bought for Easter and have continued to wear regularly up until now. It’s lovely to wear to formal events or a dinner out and made with a great quality, flattering and machine washable fabric. I also recently bought the Grecian Maternity Tunic – again I love the fabric, it’s perfect to wear with leggings and it will also work well for nursing.

Isabella Oliver has a great selection of maternity clothing, from workwear to everyday essentials to occasionwear, most of which (especially the tops and dresses) you can still wear post-pregnancy. Check out the website for up to 60% off in their summer sale.

Seraphine –

Maternity Websites - Seraphine

Coral V-Neck Jumper (on sale £39) ¦ Orchid Silk Chiffon Dress (£125) ¦ Butterfly Sleeve Top (on sale £25) ¦ Navy Silk Chiffon Polka Dot Dress (£125) ¦ White Chic Cropped Jeans (on sale £36)

I’m often stopping by the Seraphine on Kensington Church Street and have purchased a couple of basics there – maternity jeans and a pair of ShoeTherapy ballerina flats – as well as the the orchid silk chiffon dress shown above from the Luxe Collection. I needed a new cocktail dress for an event and I absolutely love the plum colour and soft, floaty material of this dress.

Seraphine has a wide selection of tops, dresses, jeans and trousers, tights and leggings, knitwear, swimwear, nightwear, lingerie, workwear and outerwear to carry you through pregnancy and nursing. The Seraphine range is a great value, with many items, such as tops and jeans, at the same price as high street brands but of better quality. Now is a particularly good time to stock up on maternity fashion with their up to 50% off sale.

JoJo Maman Bébé –

Maternity Websites - Jojo Maman Bebe

Breton Stripe Maternity Top (£24) ¦ Beaujolais Tile Print Maternity & Nursing Dress (£39) ¦ Navy Polka Dot Maternity Swimsuit (£26) ¦ White Cropped Maternity Jeans (£29)

I’ve shopped at the Jojo Maman Bébé shop in Chelsea a few times over the past months to pick up baby clothes – including adorable body suits, hats and sleepsuits from their Organic Collection – along with maternity underwear and extremely helpful bra extenders which have allowed me to continue to wear several of my pre-pregnancy bras.

In addition to a large selection of baby essentials for the nursery, bathtime, feeding, travelling and more, Jojo Maman Bébé offers an extensive and affordable range of clothing for pregnancy and breastfeeding, from classic tops and knitwear to stylish and comfortable dresses to essential trousers and jeans, plus swimwear, nightwear and outerwear. They have a large selection at great prices – the perfect place to stock up before going on holiday! Have a look at their website for reductions up to 60% off on maternity wear, baby and children’s clothes and nursery products.

Blossom Mother and Child –

Maternity Websites - Blossom

Blossom Georgette Blouse with Pussybow Tie (£119) ¦ True Religion Halle Super Skinny Jean in Dark Navy (£185) ¦ Blossom Maasai Inspired Embroidered Shirt (£169) ¦  M Missoni Keyhole Dress (on sale £115)

I love the unique selection at Blossom Mother and Child, a boutique offering a selection of high quality maternity and non-maternity clothing to provide a maternity wardrobe for every occasion. They hand pick clothing by designer brands (such as See by Chloe, M Missoni, and Velvet) that offer cuts and styles that work well with your changing body in pregnancy – perfect for anyone who is hesitant to purchase maternity-specific clothes and would prefer to shop non-maternity brands. Blossom also has an extensive maternity designer jeans collection with brands such as 7 For All Mankind, James Jeans, True Religion, Paige denim and Citizens of Humanity.

In addition, you can find a wide selection of baby clothes, toys, essentials and gifts, along with designer changing bags and more. Have a look at their website for maternity and baby products, and up to 75% off in final reductions.

Babes with Babies –

Maternity Websites - Babes with Babies

Madderson Belgravia Belle Dress (£265)  ¦ Grand on the Strand Soft White Maternity Shirt (on sale £49) ¦  Madderson Portobello Belle Top (£180) ¦ The Office Angels Essential & Versatile Trousers (£95)

Babes with Babies is a boutique providing carefully selected maternity fashion designed to flatter, pamper and be a pretty, practical treat, along with a large selection of baby changing bags by designers such as Storksak, Il Tutto, Mamami and Anya Hindmarch. . They also have an in house label of gorgeous maternity wear designed and cut with care and skill to be flattering and incredibly versatile.

In addition, if you’re shopping for an expectant or new mum or dad, Babes with Babies offers a wonderful selection of gifts for baby (baby shower, christening gifts and a personalised offering) and gifts for mum and dad. Check out their website for the complete offering and their ongoing Summer Sale of up to 50% off.

Boobie Milk –

Maternity Websites - Boobie Milk

Emma Jane Padded T-Shirt Nursing Bra (on sale £16) ¦ Action Sports Nursing Bra in Grey (£25) ¦ Hotmilk In the Spotlight Nursing Bra (£25) ¦ Super Sports Nursing Bra in White (£27) ¦ Hot Milk Chic Nursing Bra (£33)

Boobie Milk offers maternity and nursing bras from brands such as Hotmilk, Emma-Jane, Carriwell and Sportjock that fit sizes 30-42 and B-H cups and can be worn during pregnancy, breastfeeding, all day and all night. I found out about Boobie Milk from a fitness website when I was looking for recommendations for a maternity sports bra. I ended up purchasing the Action Sports Nursing Bra, shown above, which zips up in the front and is very comfortable to wear.

The selection of bras are designed to fit with your changing body, for example the Hotmilk Chic nursing bra has 6 hooks in the band to accommodate the increases and decreases in your rib size during pregnancy and after birth. In addition, Boobie Milk has a selection of briefs, nursing accessories such as nursing pads and nursing vests.

From Here to Maternity –

Maternity Websites - From Here to Maternity

Emma Jane Post Maternity Leggings (£21.99) ¦ Black Bravado Bliss Nursing Bra (£30.42) ¦ Lisa Maternity & Nursing Nightdress (£16.99) ¦ Butterscotch Body Silk Seamless Bravado Bra (£26.99)

From Here to Maternity sells maternity lingerie, nursing bras, tights and leggings and nightwear, some at a discount off the RRP. They offer a wide range of products from essential daily basics to sexy lingerie, by brands such as Bravado, Lorna Drew and Emma Jane.

From Here to Maternity also offer expert advice, including a Skype service in their fitting and sizing information section. Visit their website to check out the latest collection and special offers.

What are your favorite online or local shops to buy maternity clothing and other essentials? 

Posted on July 17, 2013, in Fashion, Maternity Style and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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